11/4/2023 0 Comments Healthier choiceMoreover, evidence shows that the label is well-aligned with dietary recommendations and the Mediterranean diet. Compared to other labels it consistently performs best for consumer understanding, appreciation and impact on food purchasing choices. ![]() The science supporting the Nutri-Score’s effectiveness is solid. To achieve a better score, manufacturers must improve the nutritional quality of their products. It incentivises food makers to improve their recipes - although not its main purpose. ![]() It has been developed based on solid, independent and transparent scientific evidence, and is free from commercial interests. Only then, it is possible to compare products with different portion sizes. It is based on uniform reference amounts such as per 100g/100ml. This results in a summary score based on nutrients that have a positive impact (such as fibre) and on nutrients that have a negative impact (like sugar and salt). It uses positive and negative aspects in its calculations. Research shows colour-coding greatly helps consumers to compare the nutritional quality of food and beverages. Also, it helps consumers eat smaller portions. Research has shown that it is the label that works best in making consumers’ food choices healthier – including for low-income households, who are most at risk of becoming overweight or obese. It makes consumers’ shopping baskets healthier. Evidence from research conducted in several countries shows Nutri-Score currently is the best-performing scheme in aiding consumers to compare the nutritional value of foods across a range of products. Compared to other labels Nutri-Score has the following advantages: The algorithm was developed by a team of independent researchers. The food is assigned a colour and letter based on the resulting score, calculated per 100g or 100ml. Nutri-Score is calculated considering both the nutrients to limit (calories, saturated fat, sugars and salt) and those elements to favour (fibre, proteins, nuts, fruit and vegetables). It is based on a scale of five colours and letters (A is green to represent the best nutritional quality while E is dark orange to show it is the lowest). Nutri-Score converts the nutritional value of food and beverages into a simple overall score. A voluntary FOPNL would hinder adequate consumer understanding as manufacturers whose products receive poor scores may simply opt not to use it. Simplicity, consistency, and salience may be especially relevant in the shopping environment when consumers tend to make decisions quickly.Ī mandatory label works best for consumers. per 100g or 100ml), rather than on portion sizes (which are chosen by the manufacturer themselves). ![]() The JRC review confirmed a previous one carried out in 2020:Ĭonsumers tend to understand simpler, evaluative, colour-coded labels more easily than more complex, reductive, monochrome labels.Ĭomparison between products is easier when basing a label on a uniform reference amount (e.g. This aims to feed into the European Commission’s proposal to revise the Food Information to Consumers Regulation. In September 2022, the Joint Research Centre (which provides crucial scientific advice to the European Commission) came out with some important studies on food information to consumers, including on FOPNL. Having recognised the need for an EU-wide nutrition label, the European Commission committed in its 2020 Farm to Fork strategy to choose one model. A simplified nutritional label on the front of the pack with colour-coding allows them to spot instantly the healthier yoghurt or snack. But few consumers have the time to read the nutritional table and need something that sums it up quickly. Since 2016, the Food Information to Consumers Regulation requires all food and non-alcoholic drinks on sale in the EU to carry a nutritional declaration on the back of the pack. While no front-of-pack nutritional label can ever be a ‘silver bullet’ to solve all of the food system’s problems, health experts recognise well-designed FOPNLs as an important tool for informing consumers in the supermarket. Yet spotting the healthier yoghurt, cereals or ready meal in the supermarket is no easy task. ![]() Part of the problem has to do with our diets. Excess weight increases a person’s risk to develop nutrition-related chronic diseases such as diabetes and cancer. One third of children and half of adults in the EU are overweight or obese.
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